Kony 2012, produced by Invisible Children (authors of Invisible Children)
The film was released on March 5, 2012. The film’s purpose was to promote the charity’s “Stop Kony” movement to make Ugandan cult and militia leader, indicted war criminal and the International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by the end of 2012, when the campaign expired.
The film spread virally. As of April 1, 2016, the film has received over 101 million views and nearly 1.4 million “likes” on the video-sharing website YouTube, and over 18.6 million views and over 21.5 thousand “likes” on Vimeo, with other views on a central “Kony 2012” website operated by Invisible Children. The intense exposure of the video caused the “Kony 2012” website to crash shortly after it began gaining widespread popularity. A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the video’s release. It was included among the top international events of 2012 by PBS and called the most viral video ever by TIME.